Here is something for small business owners to think about.
How long did it take you to become good at your trade?
How many years did you spend studying, training, attending professional conferences, doing exams, going to demonstrations?
And yet now all of the sudden, you find yourself in business with something else that you have to be good at. Very, very good at: marketing and business skills. After all, the success of a business is directly linked to it’s marketing.
After many years supplying marketing tools and coaching to large and small businesses all over the world, I am still shocked when I find out that clients and colleagues have had no formal training or assistance with their business and its marketing. People just assume if they open their business, do a good job, the rest of it will work itself out.
When you think about it, that’s kind of crazy, isn’t it?
Perhaps you’ve just started your small business. Maybe you’re about to. Or, like so many business owners who finally make a decision to educate themselves with systems like the Win WIn Marketing System, you’ve been in business for years, making the same mistakes over and over again.
If you fit into any of these categories, take a moment to ask yourself some questions:
It takes years of study and training to become a competent technician. How can it NOT take years to become a competent marketer, an accomplished manager, a great business leader?
And did you become good at your trade all by yourself? Of course not. You had teachers, mentors, trainers to guide you along the way.
Expecting that knowledge of how to market and run a profitable business will somehow fall out of the sky is crazy. Just as crazy is the hope that the business side of things will ‘just work itself out’. You need to read books, listen to experts and cultivate the business knowledge that you need just as much as you have for your own trade.