Restaurant Promotion Tips: Using Postcards to Market a Restaurant

I’ve been working with one of my restaurant coaching members on running his restaurant and using a direct mail campaign sending out postcards to get new customers in the door. I have always liked this form of direct marketing for restaurants, but once again we’ve had such great results that I just have to do a quick post on using postcards for restaurant promotions. Here are several tips for making this restaurant marketing strategy work for you:

– make sure to be selective in who you send out your postcards to – make sure that they are in the area – local restaurant marketing is the only way to go

– use oversize postcards with a funny photo to make sure that you stand out and your postcard doesn’t end in up in the bin

– you MUST have a compelling offer. I prefer add ons to discounts. Offer a free cocktail for example.

– you MUST have a call to action explicitly stated – ‘call now’, reserve your table today with the telephone number

– have a testimonial on the card

You can make one of these postcards in a snap, or even better use our Restaurant Marketing System where it’s all already done for you. You just have to change the logo, print and send!

However you get it done, do it today. You’ll be happy you did when you see the new customers coming in the door!