Restaurant Marketing Tip: Use a ‘Restaurant Marketing Mix’

Amy Foxwell, Win Win Restaurant MarketingOne of the things we do with our clients is give them some big restaurant marketing ‘truths’ – guiding principles that will help them build their restaurant business. These are the concepts that successful restaurant owners understand and apply rigorously. One of these is the ‘restaurant marketing mix’. While this may sound like restaurant business school jargon, what it means simply is to apply many different restaurant marketing activities for the best results. So, for example, for your Mother’s Day Restaurant promotion don’t just put some restaurant advertising in the newspaper and expect to get great returns. For the best results spread your restaurant marketing budget out over several activities – an ad, an email, an in-house offer a partner deal. it may seem like a lot of work, but when the new (and existing) customers start rolling in you’ll be glad you spent the extra time. Of course for all of you super busy restaurant owners (is there any other kind?) you could join the ranks of the super successful by using another one of their secrets – getting an expert to do the work for you. When you see the returns, the investment will seem like a pittance, not to mention the load off of your shoulders. Have a look at our Restaurant Marketing Back to Basics guide where you will get a whole years worth of marketing done for you and ready to use. Couldn’t be easier to grow your restaurant – imagine that!