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Restaurant Marketing Ideas for Mother’s Day

Mother’s Day is coming up and as a restaurant owner or manager you’ll want to leverage this special occasion to get more customers to your restaurant as well as getting them to spend more with you when they are there.  To do this you’ll want to have two restaurant marketing strategies for Mother’s Day: one…

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Free Restaurant Advertising, or the Art of Public Relations

Restaurant Public Relations, or PR, is all about public image – the restaurant’s and your own personal image, and is most often concentrated in your relationship with the various media. It is basically free restaurant advertising, and even better, you can consider good press as a referral, that is seen by many potential customers. Exponential…

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Does Facebook Marketing Work for Restaurants?

I’ve been watching a conversation on Linked In about a question if using Facebook is a good strategy for restaurant owners and managers. What strikes me about this conversation is twofold: 1) everyone in the conversation (restaurant marketing consultants and restaurant owners and managers alike) seem to be focused on being right, rather than listening…

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Restaurant Marketing Newsletters

We’ve had some fantastic feedback on our restaurant marketing newsletters. And no wonder, they are easy to implement and highly effective activity for any restaurant marketing strategy. Here’s what Emma had to say “I’ve been meaning to put a restaurant newsletter in place for ages, but I just could never get around to it. I…

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How to use review sites to Market your restaurant

Using review sites to market a restaurant from Amy Foxwell

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Restaurant Marketing Tips: More Ideas on How to Use Review Sites to Grow Your Restaurant Business

When we left off with Part 1 of How to Use Review Sites to Grow Your Restaurant Business, we were discussing how you, as a restaurant owner, can use Trip Advisor, Yelp and a host of other review sites to grow your restaurant. We talked about the changes in your customers’ decision-making and the development…

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Restaurant Marketing Tips: How to Use Review Sites to Grow Your Restaurant Business

I’m Teresa, a recent addition to the Win Win Restaurant Marketing team. I come to you with a decade of wine and spirits marketing and over two decades working with corporates and start-ups in both the USA and UK. I’d like to share with you what I gleaned from a Restaurant Consumer Trends panel sponsored…

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Restaurant Marketing Tips: Effective Restaurant Advertising

We all know that it’s a good idea to listen to your staff, but sometimes I think we forget that since they are in the thick of it they more than likely have some great ideas (probably even better than yours!). I, for one, am also guilty of this. And so, when one of my…

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The 25 Most Common Restaurant Marketing Mistakes to Avoid Doing NOW!

While helping our clients grow successful restaurants with our restaurant marketing system, we often come across the same mistakes. The reasons for these mistakes are varied: the restaurant owner hasn’t had the time to analyze the situation or deal with it; it seems like a good idea until you analyze it further; or the restaurant manager…

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Restaurant Father’s Day Promotions

Well, we made it through Mother’s Day, so now let’s move on to Father’s Day. These types of special occasions are powerful ways for restaurants to get new customers, and encourage existing customers to come back. Our Mother’s Day promos worked fantastically. So here are some tips to use in your restaurant marketing to leverage…

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Tips for Running a Restaurant: Getting Your Groupon

I get asked ALOT about what I think about Groupon for restaurants. Should restaurant marketers use Groupon? Is Groupon a good idea for restaurants? So here is my thinking on the subject: As with everything in the restaurant business you must be strategic when deciding what you will offer as an incentive. The Internet has…

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Restaurant Promotion Tips: Using Postcards to Market a Restaurant

I’ve been working with one of my restaurant coaching members on running his restaurant and using a direct mail campaign sending out postcards to get new customers in the door. I have always liked this form of direct marketing for restaurants, but once again we’ve had such great results that I just have to do…

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Restaurant Promotional Ideas: Mother’s Day

As a restaurant owner you can’t afford to miss any special occasions to fill your restaurant and get more customers. You’ll also want to use these times to upsell and get more out of the customers that do come through your doors. Two do this you’ll want to have a two pronged restaurant marketing strategy:…

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Restaurant Marketing Tip: How to Open a Restaurant – Installment 2

There are a lot of things to think about when setting up a restaurant. But the number one thing we think is missing from most new restaurant owner’s plans is restaurant marketing. It’s easier (and more fun) to imagine your menus and the decoration. But don’t forget to include in your starting a restaurant checklist…

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Not to Toot Our Own Horn….

…but we are really chuffed with our latest endorsement from the one and only Richard McClure, the Manager of Carrol’s Creek Restaurant in Annapolis Maryland, former Restaurant Association of Maryland President and 1999 ‘Restauranteur of the Year’. Here’s what Richard had to say about Win Win Restaurant Marketing Systems:  “Win Win  Marketing is a must-have resource for…

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Restaurant Marketing Tip: How to Start a Restaurant – Installment 1

If you dream of starting a restaurant you may have quite a few questions as to how to open a restaurant business. Questions such as what the cost to start a restaurant is, how about starting a franchise restaurant? There are lots of questions on how to open a restaurant. So here, in installment 1…

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Restaurant Marketing Tip: Use a ‘Restaurant Marketing Mix’

One of the things we do with our clients is give them some big restaurant marketing ‘truths’ – guiding principles that will help them build their restaurant business. These are the concepts that successful restaurant owners understand and apply rigorously. One of these is the ‘restaurant marketing mix’. While this may sound like restaurant business…

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Dear fellow restaurant owner – are you: – stressed by the low pay for the many hours you commit? – unsure how to compete with the big chains? – drained from the advertising reps that hound you with no return? – tired of spending money on ineffective marketing? – needing to attract new customers and…

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Restaurant Marketing Tips: Are you ready to double your profits this Valentine’s Day?

  My husband is already planning his special Valentine’s Day menu and I’ve been sending out our promotional materials this week. Last year we doubled our profits and I’m set to do even better this year. What about you? Will you make the most out of this Valentine’s Day? We are already booked for the…

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Restaurant Marketing Tips: Listening to Your Restaurant

The other day I got some very good insight on a customer’s experience of a restaurant that I am working with as a restaurant marketing company. OK, so I was eavesdropping, which, as everyone knows, is not a polite thing to do. But all is fair in love and business.

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Marketing a Restaurant: Using the Holidays to Fill Down Times

Oh yea, here we go, already talking about Christmas, and we will be now for more than a month. But whether we like it or not, that is what everyone is thinking about, and to have effective restaurant marketing you need to be talking about what your customers are thinking about.

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Marketing a restaurant: Cheers!

An easy restaurant marketing strategy to increase your intake per customer is having your staff suggest an appropriate drink to accompany their meal, whether it is a special ‘house’ cocktail, a perfectly suited wine, or an after dinner drink. But with a busy staff it’s hard to encourage them to take the extra time to…

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Win Win Restaurant Marketing Comes to Estonia

On the 10th of November restaurant owners in Estonia will be giving their restaurant businesses a boost with the Win Win Restaurant Marketing System by Amy Foxwell. She will be speaking at the ‘Best Marketing’ conference in Tallin, Estonia to show how restaurant owners and managers can lay solid foundations for their restaurant business by…

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Marketing a Restaurant – Keys to Effective Restaurant Advertising

A warning about restaurant advertising: it can be effective, but like all restaurant marketing activities it must be applied in the right way. Big image building campaigns are for the big restaurants that already have an image. And be wary of all of those ad sales reps that come begging for your restaurant marketing budget…

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Marketing a Restaurant – To Advertise or Not to Advertise

Restaurant advertising is one of those things that our members want us to help them with immediately. They always come to us skeptical about marketing in general because of all of the moeny they’ve spent on advertising and for, well, really no results at all. And we understand that skepticism. But lets first get two…

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Marketing a Restaurant – Be Somebody

Enough hiding in the kitchen or behind your desk. As much as a mad creative chef or busy restaurateur can sound like an attractive persona, the truth is your customer wants to know you. Leveraging your personality and that of your staff can be a huge advantage, and one that can pay off when facing…

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Restaurant Marketing Tips – Let Your Restaurant Staff Eat Cake

Keeping restaurant staff motivated is critical to your restaurant’s success. They are are the face of your establishment, the key to great customer service and they can increase the average ticket which has a direct effect on your restaurant’s bottom line. But for most restaurant owners and managers they find it a challenge to keep…

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Restaurant Advertising Tips – Don’t Forget the Call to Action!

It seems like such an insignificant thing a ‘call to action’, so why is it so important to make your restaurant advertising effective? Well, firstly, what do we mean exactly by a ‘call to action’? Basically we mean telling the customer what you want them to do. EXACTLY what you want them to do. And…

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Restaurant Marketing Tips – Branding by Association

After learning about restaurant partnering and networking, one of our restaurant mentoring club members clinched a great partnership deal with a very well respected hospitality brand, and boy, were we proud! Both sides got quite a lot of uptake out of the deal, touched new customers and were pleased with the way the partnership helped…

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Restaurant Marketing Strategies – Is your Menu Making You Money?

  When is the last time that you had a good look at your restaurant menu? I don’t just mean if it seems appetizing or not (although obviously that is an important consideration). But have you analysed your restaurant menu choices in more detail? Do you know what sells and what doesn’t? Do you know…

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How to Get Restaurant Customers -“Finally a business presentation that says something and doesn’t bore the pants off you. Bravo”

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Empowering Your Restaurant Staff for Great Customer Service

Your staff is in the front lines with customers, so involve them in a restaurant customer service program. Educate and empower them to make customer friendly decisions and to deal with unhappy customers. Give them a monetary amount that they can use at their discretion to deal with customer issues (anywhere up to a $50…

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5 Easy Restaurant Marketing Actions to Do Today

5 Ideas for Easy and Effective Marketing View more presentations from Amy Foxwell

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Do Restaurants Really Need CRM?

“Even restaurants need to use CRM strategies for many aspects of their business, including: gaining insight on their customers and collecting data to better understand and then segment into different niches, targeting their marketing to these niches, calculating the lifetime value of their customers and then treating them accordingly, culling customers that cost, building a…

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Marketing a Restaurant – Great Restaurant Advertising Headlines

Try any of these in your next restaurant advertisement and see what a difference the right headline for your restaurant publicity can make: You’ll love your meal, or it’s free. Are you tired of cooking and then doing the dishes? How to wow your next date. How to wow women. Local small restaurant successful despite…

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Restaurant Marketing Tips – Can You Get Out of What You Got Into?

Recently I have been working with a client, who, having built an amazingly successful restaurant, is now at the end of the business’ lifecycle and he is ready to move on to another project. And you know what? He has now found himself in quite a complicated situation. Why? Because he did not have the…

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Restaurant Marketing Tips – A shard of glass

I was just recently asked by a journalist to recount a disastrous occurrence in my restaurant and how I dealt with it. Well for any restaurant owner, that question will bring up a ton of painful/humorous/cringe-worthy memories, as it did for me. My cliche memory of a shard of glass in the soup is crystal…

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The 4 Ways to Increased Restaurant Profits

There are basically 4 ways to significantly increased restaurant profits. Simply focus on these in everything you do, and you will be guaranteed to grow your restaurant business.

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The Question of Getting New Restaurant Customers

There are many efficient, easy to implement and affordable ways to get new restaurant customers. I can guarantee you that you aren’t tapping into potential that is right within your grasp, and which will help you increase profits and grow your restaurant business.

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Restaurant Marketing Tips – The Power of Free

A reoccurring resistance from restaurant owners is that they are afraid of leveraging strong offers like free. But if you are confident in your establishment, and are convinced that you will get repeat customers once they have discovered your business, then the up-sell far outweighs the expense and the few people that will take advantage of your…

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If Your Restaurant Customer is Chinese, Then Speak Mandarin.

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back. – John Ilhan To create compelling and, most importantly, effective restaurant marketing materials you’ll need to make sure that you are saying something that will make…

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Learning Restaurant Marketing

Here is something for restaurant owners to think about. How long did it take you to become good at your trade? How many years did you spend studying, training, attending professional conferences, doing exams, going to demonstrations? And yet now all of the sudden, you find yourself in business with something else that you have to be…

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Restaurant Marketing Tip – Staying Zen

I was recently asked by a client how I dealt with stressful moments in my business life, whether they be just the typical stress of working in a restaurant, or a more profound stress of running a business in times of difficulty. This question made me pause for thought. In a high pressure trade like…

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Measure Your Way to Increased Restaurant Profits

Of all the theories in restaurant marketing, one of the most crucial to implement is the concept of metrics; of measuring every activity that you do, analyzing its effectiveness, throwing out what is ineffective and doing more of what is. Good restaurant marketers and business people know that anything you measure improves. If you actively…

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Effective Restaurant Marketing Communication

How you communicate about your establishment is absolutely key to making your marketing budget effective. Have you created an effective marketing message for your restaurant? Have you prepared key restaurant marketing assets that will make your marketing time that much more efficient? Have a look at this presentation for some simple and affordable ideas for…

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